More on Figlio advertisement

I first wrote about the Figlio restaurant billboard a few weeks ago. I thought it was mildly offensive, but mostly I'm perplexed why this is a clever advertising scheme.

The Deets also did a bit on the issue and linked to my post. One of the ensuing discussions was whether the picture is supposed to be a "regular" aging hooker or a transvestite aging hooker. The question hadn't occurred to me when I first saw it. I guess looking at it now, I would hazard to guess it is a trannie, but I don't see how that really matters.

The billboard is reportedly in several places around Minneapolis. The below picture is on 7th Street, near the intersection with 5th Avenue, in downtown Minneapolis.

Thoughts?