Yeah duh...

Apparently, according to one study, people enjoy wine when the price is higher, regardless of actual quality.

Though I don't think this should surprise anyone, it is interesting research nonetheless. So much of what we buy is marketing a brand that may or may not be as good as a item half its price. Figure that the majority of the clothes we buy aren't manufactured by the brand. The marketing brand simply stamps on their logo to products made from a variety of third parties, who may be making their competitors' items too.

With produce, dog food, and toy safety issues, we learn the same factories are supplying products for sometimes dozens of separate and often competing brands.

But people seem to think it's okay. Their favored brands clearly are the best out there. They would never be swayed by slick marketing even though some of their friends might.

I'm going to Target now to buy some Mattel toys, a pair of Nike shoes, Migraine-approved Advil, and a case of Diet Coke. Too bad they don't sell wine.